I worked with a team at Align Virtual Studio to transition Bell Mechanics from Thinkific to Squarespace. This transition allowed for more streamlined communication between the website, email marketing, and e-commerce platforms. During the transition, we optimized each page to reach the target demographic and be more accessible to a broader audience. In addition, we thoughtfully redesigned the information architecture to make it easier to navigate the site based on each visitor’s needs and curiosities.